7. Power of Social Media

My very basic Facebook page has been a great marketing tool from minimal work and updates. By placing a selection of photographs on my page and tagging relevant parties this has given me numerous referrals and recommendations to other people who have then booked my services.

This is basic level and I really haven’t gone out of my way as yet to publicise the page as I do not want to take on too much work and haven’t officially set up a business, this will be done following my degree.

From my Facebook page I have built high numbers of page views from family and friends of the people I have worked with. I have also built up some really nice 5* reviews for my weddings, portraits and commercial work.

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6. Clients and invoicing

I haven’t really marketed my work as yet as my focus was really on the degree and my family, however I was referred my first wedding job via a friend and once I had done one I set up a basic Facebook page.

I invited friends to the page and posted my first wedding photos to this site.

From this I got another immediate booking for a few days later, I then received another. I explained in full that I was a student and sent my terms of business. I kept my costs the same as my initial wedding as I felt a fair price for a student. I did however charge extra for a wedding book and extra for travel expenses that I needed.

I then received a booking from the best man of my second wedding for his wedding as he had seen my work.

I didn’t publicise my work or tout for business at all, however I am delighted to have done 4 weddings this summer which offer such valuable experience.


Similarly to the weddings my portraits started by a family recommendation, this led to other bookings, word spread to my sons school and before I knew it I had several bookings. I always ask if I can use a picture on my Facebook page – this way when I tag the parent in, this goes out to all their friends and family and so forms a pyramid effect.

In the future I would ideally like my own studio, however for now a portable is enough. I also have the use of a local cafe room that I can hire any evening for £8 per hour which eventually will be budgeted into my charges. This offers valuable space for shoots.


When I have decided to set up freelance after my degree I will advertise in local tot groups, nurseries, schools etc as word of mouth is the most valuable tool if I do a good job!


All weddings booked with me receive a copy of my terms of business (earlier page) as well as a booking form which includes all details for the wedding as well as a list of optional extras that i do provide. They will receive an invoice for the deposit at the time of booking and for the full balance closer to the date of wedding.



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5. Baby and Family shoots

Over the summer I have also photographed a number of newborn baby, children and family shoots – gaining experience both in a studio and with difficult models! The shoots are unpredictable, on some I managed to get what I wanted and others where the child was older and more aware, it was difficult to shoot. I gained valuable experience doing these shoots – patience, confidence, excellent communication and control are all skills needed to obtain a successful picture. Here are some of my images.

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3. Terms of Business




Terms and Conditions listed below are applicable for all photography collections, by booking a wedding collection through Alicia Letij Photography, it is assumed that you agree to all the terms and conditions below.

If you are not sure of anything, or would like some more information about our T&Cs, just ask as I am here to help. If you would like to sign a written copy of the terms and conditions, please get in touch.

1 General
It is agreed that the terms set out in this booking form is the total agreement made between the parties and that no variation or modification of this contract shall be effective unless agreed by both parties in writing. By signing the wedding booking form, the bride + groom, and/or their authorized agents, assign Alicia Letij Photography exclusive rights to photograph the wedding.

2 Payments

A non-refundable retainer is required to reserve the above listed wedding date. Alicia Letij Photography will not book any other events on this same date once the retainer has been received this amount is £70.00. Full payment for the event is required at least 14 days prior to the event. If full payment is not received 7 working days prior to the event, the Photographer reserves the right to not be present to photograph the wedding event. Acceptable forms of payment include cash, cheque or bank transfer. Proof of payment will be made available on request for payments via cheque or bank transfer.

3 Special Requests/Coverage
The Client understands and accepts that the photographic coverage will be as the Photographers professional expertise determines and that no one photograph will be deemed more important than another. Special requests are not binding instruction, although every effort is made on behalf of the Photographer to comply with the Clients wishes. Any special requests not notified on the booking form must be made by the Client to the Photographer in writing. Reasonable efforts are taken to photograph family and friends in-group shots, however these will only be taken if time and weather permit. No responsibility is accepter for any specific individuals missing from group shots, for whatever reason. However, the Photography will, at her discretion, attempt to meet reasonable requests. The Client will be responsible for (or have someone designated for this responsibility) identifying people/objects of whom/which specific photographs are desired. The Photographer will not be held accountable for not photographing desired people if there is no one to assist in identifying or gathering people for the photograph. The Client is also responsible for identifying any individual(s) that does not desire to be photographed.

4 House Rules
The Photographer is limited by the guidelines of the ceremony official or the reception site manager. The Client agrees to accept the technical results of their imposition on the Photographer. Negotiations with officials for moderation of guidelines is the clients responsibility.

5 The Photographer + Limitation of Liability
In the unlikely event of severe medical, natural or other emergencies on behalf of the Photographer, every effort will be made to secure a replacement photographer able and/or willing to provide a similar package as chosen in this contract at a similar tariff. If such a situation should occur and a suitable replacement is not found, responsibility and liability is limited to the return of all payments received for the event package.

Limitation of liability shall also apply in the event that photographic materials are damaged in processing, lost through camera malfunction, compact flash card malfunction, mail losses, or otherwise lost or damaged without the fault on the part of Alicia Letij Photography. The Photographer shall not be liable for any amount in excess of the retail value of the Clients paid order.

6 Copyright
The client hereby assigns and grants the photographer and its legal representatives the irrevocable and unrestricted right to use and publish photographs of the wedding for editorial, trade, advertising or any other purpose in any manner and medium. It is agreed that the photographer may display and use the photographs taken for advertising, display, website and internet promotion, competitions, public display such as in mail, photography books, store fronts, window displays, magazine advertising and any other purpose thought proper by the photographer. Any images or copies of images whether stored digitally (Negatives/Digital files) remain the property of the Photographer or otherwise and any computer program including any source or object code, computer files or printed documentation relating to such images are protected by the Copyright and Design Act 1988. It is contrary to the Act to copy or allow to be copied photographically/electronically or by any other means an image created as part of this contract without the permission of the Photographer in writing.

8 Artistic Style
On its own behalf, and on behalf of the subject, Client acknowledges that it is familiar with the Photographer’s portfolio and is requesting Services with knowledge of the Photographer’s style; that Photographer’s work is constantly evolving; that Photographer’s services are of unique and artistic nature; that the photos may be different from photographs taken by the Photographer in the past; and that in creating the photos, the Photographer shall use his personal artistic judgment to create images consistent with his personal vision of the Event, which vision may be different from the Client’s and the Subject’s vision of the Event. Accordingly, Client acknowledges that the photographs shall not be subject to rejection on the basis of taste or aesthetic criteria. It has also been made clear that we are degree students and as such will work to our current style and produce the best images we can at the level we are at.

9 Force Majeure or Act of God
The performance of this contract shall be contingent upon Acts of God, flood, fire, warfare, Government laws or regulations, electrical failure, strikes by suppliers and/or conditions beyond it’s control.

10 Cancellation and Change of Dates
Cancellation of services for the wedding event results in forfeit of all monies paid. All cancellations must be delivered in writing (verbal communication alone is not acceptable.) If the Photographer cancels the agreement, then any fees and deposits will be reimbursed in full to the client. Changes to the venue or other important details must be submitted in writing to the Photographer at least 14 days before the event.  It is the Client’s responsibility to confirm all arrangements at least 2 weeks prior to the event. Changing the date of your wedding will incur a £50 administration fee, in the event Alicia Letij Photography is not available; you will have to cancel your contract.

11 Photograph Collection
Photographs will generally be ready within 14 days of the date of your wedding depending on workload – these will be provided on a personalised USB with full printing rights to images for personal use.  If any extras are purchased where we print externally such as photo book or album, please allow 30 days. This is often out of our control and not our responsibility should it take longer than 30 days. We will however keep you fully updated and will chase the order.

13 Guest Conduct
The Photographer will not tolerate verbally or physically abusive behavior of the Client or guests of the Event. If the Client is unable to control the conduct of their guests, resulting in an unacceptable degree of misconduct, or if the conduct of any of their guests damages the equipment of the Photographer, it will result in the early or immediate departure of the Photographer. The Client understands that in such an event, no refunds will be granted.

2. Wedding Work

I started photographing weddings over the Summer holidays. An initial enquiry by a colleague led to myself and a fellow student Dani Cassidy taking on this job. I have since done a further three weddings on my own via recommendations.

Costing was taken out of my control in the first wedding as their budget was £350. After looking at other students in the business I noted that they were charging anything from £200-£500 for a wedding. I felt that £350 would cover time and costs and we offered a book at an additional cost of £50.00 (making approximately £20) which was taken up.

I looked at these weddings as a great way to work in the style I like whilst also coming out of my comfort zone and taking photographs that I wouldn’t necessarily take such as group photos etc! The experience completely outweighed any financial gain.

I contacted a number of professional wedding photographers including my dad and took parts of their terms of business to write my own that clearly stated I was a student and clearly stated what would be provided as part of the price. I also took out professional indemnity insurance and public liability insurance to cover me for all eventualities and any potential problems that may occur.






1. Professional Identity

Professional identity is defined as ones personal self-concept based on attributes, beliefs, values, motives and experiences.

Throughout this blog I will work on my own professional identity. I will post regularly to track my progress and what I need to do to further develop my career following graduation and beyond.

I will consider key elements such as areas of interest, career opportunities and options, ways of making money and making it a viable profession whilst working creatively and being true to my own work. I will be developing two websites as I see my work taking on two different areas which need to be kept separate, I will also need to look at logo design and social media.

My current interest lies within documentary photography, street photography and portraiture. I have been working over the Summer photographing numerous weddings in my usual documentary style, this has given me valuable experience working within a fast paced, unpredictable environment where both my artistic style and the requirements of the bride and groom need to be taken into consideration. This has occasionally taken me way out of my comfort zone but has increased my confidence and communication skills immensely.

My love for making photographic books has been my USP when working as a wedding photographer and these books have been received fondly. I have edited the books and formatted them to tell a story of their big day. This will be an area i would love to work in after my degree so the wedding books are valuable experience.

I have also worked with babies and children using a portable studio and soft box that I have at home, again this gives me the chance to work with challenging models under changeable circumstances. Patience and control are key skills learnt here which I can use in other work that i am involved in.

It is uncertain as yet where I want to go following my degree, I certainly want to be involved in publications and making my own books. I am also quite interested in gaining a further teaching qualification to open up further opportunities in the future. Time will tell which avenue I pursue – I may even be able to work in a few areas.

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